- Client
- NetGet
- Industry
- Marketplace
- Headquarters
- USA
- Service
- Website Redesign
( About the project )
About
NetGet is a people-first marketplace that connects businesses and individuals for everyday buying and selling. The client faced low engagement and unclear product discovery. They requested a website redesign to improve usability and strengthen user interaction.
( The brief )
Challenge
Problem
User engagement dropped due to interface inconsistency, weak hierarchy, and unclear product search. We had to audit and unify fragmented components and rebuild the structure without breaking the existing product logic.
Solution
We standardized UI components and rebuilt the visual hierarchy to create a consistent and scalable design system. The team restructured product cards to make listings easier to scan. Our solutions improved product discovery speed and engagement, especially on mobile.
( How we worked )
Process
- DiscoveryBriefing & onboarding, Product/business goals, MVP Scope, Roadmap
- UX DesignApp architecture, Flow creation, Wireframes
- UI DesignMoodboard, Concept design, Layouts design, Design system
- Graphic designMood board, Icons, Illustrations
Competitor analysis
During our research, we analyzed leading marketplace platforms to evaluate their structure, navigation logic, and listing layouts. We identified common weaknesses: visual clutter, weak hierarchy, unclear CTAs, and hidden value propositions. These insights helped us design a cleaner NetGet architecture with explicit action paths and increase first-screen clarity.
Wireframing
At this stage, our designers focused on structural clarity and decision logic before adding visual styling. Wireframes allowed the client to validate hierarchy and user flows before moving into the final design. For this, we mapped functional blocks on the homepage, separated filtering from listings in catalog views, and prioritized price and primary actions above the fold on product pages.
UI Layouts
We strengthened the hierarchy with contrasting CTAs, organized messages, and easy-to-scan list cards that prioritized price and key features. Integrated trust signals and clear comparison charts improved decision-making speed and contributed to a 45% increase in usability and faster product search.
Convert your product friction into revenue growth with our strategic redesign.
Mobile Version
For marketplaces, the mobile experience should have vertical decision flow. It makes search, categories, and list cards a priority for quick thumb interaction. Our designers resized and repositioned touch targets, filters, and primary actions to reduce friction on smaller screens. This consistency across web and mobile contributed to stronger engagement in key journeys and faster navigation.
Illustration
Our graphic designers introduced a consistent gradient-based illustration style to highlight key actions like sign-up, messaging, and publishing ads. They guide attention without adding visual noise, improve onboarding, strengthen brand recognition, and support higher user interaction across core flows.
Design system
( Results )
WHAT CHANGED
+55%
Faster navigation efficiency.
Clear hierarchy reduced time-to-orientation, helping users reach listings and key actions quicker.
+45%
Higher platform usability.
Improved interaction logic across web and mobile increased successful task completion rates.
+53%
Stronger brand recall and trust perception.
A unified visual system increased brand consistency across touchpoints.
+41%
Improved content readability.
New typography, spacing, and structured card layouts improved scanning and comparison speed.
