- Client
- HRWC
- Industry
- HR Tech
- Headquarters
- USA
( About the project )
About
HRWorkCycles is a digital HR platform that manages the full employee lifecycle. The team came to us to design a unified product experience and brand system that replaces fragmented HR tools with a clear, people-first platform.
( The brief )
Challenge
Problem
HRWorkCycles maintained three HR products, each with its own website and inconsistent visual designs that damaged brand awareness. The task was to merge branding and UI/UX design into a single unified system, yet retain each product's unique role and value.
Solution
We created a unified brand system with shared colors, typography, and logo logic across all products. Flexible layouts and distinct pattern shapes allowed each product to express its role, but stay visually connected within one ecosystem.
( How we worked )
Process
- BrandingMoodboard, Logo Creation, Guidelines
- Discovery & UX DesignBriefing & onboarding, Site Map, Wireframes
- UI DesignMoodboard + Concept design, UI Layouts, UI KIT & Graphic design
- Development & Pitch DeckResponsive design, Development, Pitch Deck
Logo Sketches
We explored fractal and lattice-based geometries to illustrate how HRWorkCycles connects multiple repeating HR processes into one structured system. Each sketch tested whether a single geometric rule could scale across products and if the logo builds a logical system foundation.
Logo design
The final logo system has a single shared geometric framework. Each product uses the same basic shape, color logic, and proportions, but modifies composition and emphasis to suit its intended use. Users can easily recognize the relationship between products. The logos scale across interfaces, documentation, and sales materials, yet preserve visual coherence.
Brand guidelines
Brand guidelines involve logo usage, color hierarchy, typography, spacing, and user interface rules. These principles assist internal teams and agencies in applying the brand consistently across product UI, marketing assets, and future modules.
Request a strong brand system and UI/UX to drive higher adoption and sustained growth.
Wireframing
The wireframes mapped user flows directly to corporate goals. Our UI/UX designers focused on faster onboarding and clear employee management. Role-based access, guided validation, and simple navigation helped eliminate errors, shorten the hiring process time, and lower HR support and administrative costs.
UI Layouts
The UI layouts clearly separate product storytelling from operational workflows to show value before taking action. Hierarchy, grouped data blocks, and readable dashboards make complex tasks easy to scan, navigate, and complete.
Responsive design
HR teams and employees can complete tasks from any device with the same level of control and accuracy. Key dashboards, onboarding steps, and compliance actions reflow predictably.
Design system
( Results )
WHAT CHANGED
+28%
Conversion
Product visual storytelling and clear entry points helped decision-makers move faster from evaluation to adoption.
91%
User satisfaction score
HR managers and employees rated the platform high for clarity, ease of use, and confidence in actions.
+35%
Brand recognition
Consistent branding and shared visual logic improved recognition of HRWorkCycles as one ecosystem.
Awards
Winning ui & ux design
Our design project received two Behance awards in UI Design and Experience Design (XD).
