Website Redesign Cost: What You Actually Pay to Rebuild an Existing Site

Most redesign quotes are impossible to compare because nobody tells you what they are pricing. One agency quotes $2,000, another quotes $18,000, and the scope sounds identical in both proposals. It usually isn't.

A redesign is priced by how much of your existing site survives. That is the whole model. Everything else — the agency's city, their client list, whether they call it a refresh or a rebuild — is noise around that one variable. If you are still deciding whether to redesign at all, start with the full redesign guide and come back here for the numbers.

The four redesign tiers, and what each one costs

Read that table right to left. If you can point at a column and say "that stays", you have just removed cost. If everything in the second column has to change, you are not buying a redesign — you are buying a new site with an old domain.

Reskin — $349 to $1,500

The site works. It converts adequately. It just looks like it was built in 2017. A reskin changes the visual layer and nothing underneath: same pages, same URLs, same CMS, same copy.

This is the right call more often than agencies admit, because it is the tier they make the least money on. If your analytics show people finding what they need and the only complaint is aesthetic, do not let anyone talk you into the $8,000 version.

Redesign — $1,500 to $6,000

The most common tier, and the one most people mean by "redesign". Layout and design are rebuilt, the pages that carry the offer get rewritten, and the navigation is restructured around what people actually came to do. The CMS and most URLs survive.

This is where a redesign starts paying for itself, because you are changing the two things that move conversion — what the page says and the order it says it in — not just how it looks.

Rebuild — $6,000 to $15,000

Nothing from the old build carries over except the brand and some content. New design, new copy, new code, usually a new CMS. You are here because the old site is slow, unmaintainable, or was built on a page builder that has become a ceiling.

Replatform — $15,000 and up

A rebuild plus a stack migration: WordPress to a headless CMS, a custom store to Shopify, a bespoke app to something maintainable. The cost is not the design. It is the data migration, the redirect map, and the six weeks of testing that nobody quotes for and everybody needs.

The four things that actually move the number

Two quotes for the same tier can differ by 3x. Almost always it comes down to these:

1. Page count. Not total pages — *unique layouts*. A 60-page site with 6 templates costs less to redesign than a 12-page site where every page is bespoke. Count your templates before you ask for a quote.
2. Who writes the copy. If you supply final copy, you save real money. If the agency writes it, expect $150–$400 per page. If nobody writes it and you launch with the old words on a new design, you have paid for half a redesign.
3. Integrations. A booking system, a payment gateway, a CRM sync, a members area. Each one is a fixed cost that has nothing to do with design and everything to do with the quote.
4. Migration risk. If your current site has organic traffic, someone has to map every old URL to a new one. Skipping this is how redesigns lose rankings — our redesign SEO checklist is the full list of what has to carry over.

When a redesign is not worth paying for

We turn down redesign work fairly often — the longer version is our list of signs your website needs a redesign, and three that don't mean anything — and it is usually one of these three situations:

• The site converts and you are bored of it. Being sick of your own homepage is not a business case. Your buyers see it once.
• The real problem is traffic, not the site. If 40 people a month reach the page, a redesign changes almost nothing in absolute terms. Fix acquisition first — the same money spent on search or ads will tell you more.
• Three specific things are broken. If the site is slow, the contact form is buried, and the pricing page does not exist, that is a $500 fix, not a $6,000 one.

The honest test: write down the single number a redesign is supposed to move — leads per month, average order value, calls booked. If you cannot name one, you are buying decoration. That is a legitimate thing to buy; just price it as decoration.

Do not lose your rankings on the way

The most expensive redesign is the one that costs you the traffic you already had. Four things prevent it, and all four are cheap if they are planned and brutal if they are not:

1. Map every old URL to a new one before launch, and 301 anything that moves. Export the list from your sitemap and your analytics, not from memory.
2. Keep the page copy that ranks. Pull your top 20 landing pages from Search Console. If a page brings traffic, the rewrite has to keep what it was ranking for.
3. Preserve title tags and headings on those pages unless you have a specific reason to change them.
4. Re-submit the sitemap the day you launch, then watch Coverage in Search Console weekly for a month.

If a redesign quote does not mention redirects, the agency has not thought about your existing traffic. Ask before you sign, not after.

What we charge, and why we publish it

Our packages run $349 to $1,299, and most full redesigns land between $1,500 and $6,000. Those numbers are on the pricing page rather than behind a discovery call, which is unusual enough that people ask about it. For a new build rather than a redesign, how much a website costs covers the same ranges by business type.

The reason is simple: a discovery call whose main purpose is to find out what you can afford wastes an hour of your time and ours. If the published number is wrong for your project, you know that in ten seconds instead of ten days.

Those numbers sit at the bottom of the US market, and it is worth being plain about why. GoodFirms' 2026 survey of 300-plus agencies found 63% quote fixed-price web projects between $1,000 and $15,000, and Clutch's data across 79,000 profiles puts most US agencies at $100 to $149 an hour. We land lower by removing what that price usually pays for: no discovery-call sales process, no hourly meter, a productised scope, and a 14-day build. It is a business-model choice, not a corner cut — and the money-back guarantee is what makes it a safe one to test.