( Cost )
Law Firm Website Cost in 2026: What Solo and Small Firms Pay
What a law firm website costs in 2026 — sourced prices from solo to mid-size firms, what legal-marketing agencies charge and why, the intake tools and their fees, and the bar advertising rules a site has to follow.
( The Short Answer )
A law firm website costs $1,500–$3,000 for a solo attorney and $3,000–$7,000 for a two-to-five-lawyer firm from a generalist in 2026; legal-marketing agencies quote $10,000–$15,000 and up, with premium builds at $15,000–$50,000 and retainers of $400–$2,500 a month. The content is the cost: a practice-area page is $250–$600 to write, a bio $150–$400. Our packages run $689–$1,299; the industry cost guide compares the other verticals.
Search "law firm website cost" and every result is a legal-marketing agency, which is why the numbers run so high: a firm that quotes $20,000 for a website is describing what it charges, not what a website costs. Strip the marketing retainer out and a law firm site is a content project — a page per practice area, a bio per attorney — with a couple of rules attached. This guide prices it that way.
What a law firm website costs in 2026
| Build type | Civille | Grow Law | Constellation |
|---|---|---|---|
| DIY or AI builder | $0 – $500 plus $20 – $100 a month | $15 – $100 a month | Under $500 |
| Freelancer or template agency | $1,000 – $5,000 plus $400 – $1,500 a month | $1,000 – $5,000 | Solo $1,500 – $3,000; two to five attorneys $3,000 – $7,000 |
| Legal-marketing agency | $2,000 – $15,000 plus $500 – $2,500 a month | $10,000 – $15,000+; "typical agency $20,000+" | Six to fifteen attorneys $7,000 – $12,000 |
| Premium custom | $15,000 – $50,000+ | Grow Law's own: $599 a month for 24 months, or $12,938 | Large firms $12,000 – $25,000+ |
Constellation's numbers by firm size are the most useful, because they price the site rather than the service around it: $1,500 to $3,000 for a solo, $3,000 to $7,000 for a small firm. Civille and Grow Law price the same site with a monthly retainer attached — $400 to $2,500 a month — and that retainer is where most of a legal-marketing budget goes. Neither is wrong. They are quoting different products, and the first question to ask any vendor is which one.
Why content is the whole cost
A plumber's site needs six pages. A three-partner firm with five practice areas needs a home page, five practice-area pages, three bios, results, reviews, contact and usually a blog — twelve to fifteen pages before anyone opens a design tool. Constellation prices a practice-area page at $250 to $600 to write and a bio at $150 to $400; Grow Law puts SEO-grade content at $200 to $400 a page. Ten pages of that is $2,500 to $6,000 in copy alone, and it is why the same design tier costs a law firm three times what it costs a contractor.
It is also why the copy is worth paying for. FindLaw's 2024 U.S. Consumer Legal Needs Survey of 2,000 consumers found that 97% of those who researched an attorney online used a search engine, nearly nine in ten visited at least two firm websites before contacting one, and 82% relied on online reviews. The practice-area page and the bio are the pitch; the reviews are the reference check.
The rules the site has to follow
- ABA Model Rule 7.1 — a lawyer "shall not make a false or misleading communication about the lawyer or the lawyer's services." That reaches "best", "guaranteed" and any claim about results you cannot substantiate.
- Past results — where you show them, a disclaimer along the lines of "prior results do not guarantee a similar outcome" is standard practice in most states.
- Advertising labels — New York has long required an "Attorney Advertising" label on a firm's home page and keeps copies of ads for three years; its advertising rules were amended in June 2026, so check the current text before launch. Florida, by contrast, exempts law firm websites from its advertising filing requirement — the claim that Florida makes you file your website is wrong.
- Intake and confidentiality — an intake form that asks about a legal matter should say plainly that submitting it does not create an attorney-client relationship, and the data should go somewhere secure rather than a shared inbox.
None of these costs money to follow. They cost money to ignore, and a builder who has never read your state's rules will not know to apply them. Ask.
Intake tools and what they charge
A form on the site is free. A real intake pipeline — web forms that create a matter, e-signature, scheduling — is a subscription: Clio Grow is $59 per user per month, and Lawmatics quotes custom pricing with a three-user minimum. Either embeds on the site; the integration is small, and the subscription is the actual cost.
What it costs to run
| Item | Typical cost |
|---|---|
| Hosting | $25 – $100 a month; managed WordPress about $50 |
| Maintenance and updates | $100 – $500 a month, or $500 – $6,000 a year |
| New practice-area page | $250 – $600 |
| New attorney bio | $150 – $400 |
| Intake software | $59 per user per month (Clio Grow) |
| Marketing retainer, if any | $400 – $2,500 a month for a solo or small firm |
What you need at each size
A solo practitioner needs a home page, three to five practice-area pages, a bio that reads like a person, results or reviews, and a contact page with a compliant intake form — eight to ten pages, $1,500 to $3,000 built. A small firm adds bios and areas and lands at $3,000 to $7,000. The five-figure tier is for firms that want the agency running search and paid marketing as well as the site, and for large firms where the page count and the approvals process are genuinely a bigger job.
What we charge for a law firm site
Our Professional package is $689 for up to ten unique pages and Elite is $1,299 for fifteen, with the copy written — practice areas and bios included — the first design in 48 to 72 hours and the site live in fourteen days. Intake software is your Clio Grow or Lawmatics subscription, wired in as an add-on and quoted in writing. We build in the disclaimer and label your state requires and will tell you if we are unsure of a rule rather than guess.
That is under the freelancer column in every guide above, and the difference is the business model rather than the site: no discovery call, no hourly meter, no retainer bundled into the build. The pricing page has every package, and the money-back guarantee means the first design costs nothing to see.
Frequently asked questions
- How much does a law firm website cost?
- $1,500–$3,000 for a solo attorney and $3,000–$7,000 for a firm of two to five in 2026, per Constellation; legal-marketing agencies quote $10,000–$15,000 and up per Grow Law, with premium builds at $15,000–$50,000 per Civille. DIY builders run $15–$100 a month. Retainers of $400–$2,500 a month are usually quoted alongside.
- Why are law firm websites so expensive?
- Content and marketing. A firm needs a page per practice area and a bio per attorney at $150–$600 each to write, so ten pages is $2,500–$6,000 in copy before design. And most vendors are legal-marketing agencies pricing a monthly retainer into the build. The website alone, from a generalist, costs a fraction of the headline numbers.
- What does a law firm website have to include to be compliant?
- No false or misleading claims (ABA Model Rule 7.1), a disclaimer where past results are shown, any advertising label your state requires — New York has required "Attorney Advertising" on the home page, and amended its rules in June 2026 — and an intake form that says submitting it does not create an attorney-client relationship. Check your own state bar's rules; Florida, for instance, exempts websites from filing.
- How much does client intake software cost?
- Clio Grow is $59 per user per month and includes web intake forms, e-signature and scheduling; Lawmatics is custom-quoted with a three-user minimum. Both embed on the site. The form itself is free; the pipeline behind it is the subscription.
- Do I need a legal-marketing agency for my website?
- Only if you want the agency running search and paid marketing as well. The website's legal-specific parts — the rules, the intake integration, the practice-area structure — are things any competent builder who has read your state's rules can deliver. Ask for the site price and the marketing price separately.
